The largest competitive pool circuit in Brazil
Sinuquinha is an accessible, hugely popular format living through a new era of competition and community. Since 2022 the circuit has professionalised the sport, bringing together the best players and turning that passion into a national spectacle.
Source: Canal Mundo da Sinuca · official Circuito Sinuquinha 2026 deck.
The ecosystem
A single ecosystem that follows the fan from discovery to loyalty — every touchpoint becomes a real sponsorship asset.
Circuit championships peaking at over 110,000 concurrent viewers.
Distribution hub: YouTube with 76.8M impressions and Instagram with 56.2M views in 90 days.
LBS, Copa Mundo da Sinuca, Rei da Mesa, Super Desafio and the new LBB.
Pool creators and brand activations in moments of real exchange with the audience.
TV programmes and organic coverage widen the visibility of the sport.
Pool case studies
Free delivery on Skol purchases with a Mundo da Sinuca coupon, product placement and a broadcast on the channel.
A pool challenge for plumbers on their trade's day, featuring Baianinho de Mauá.
A pool challenge for electricians, featuring Baianinho de Mauá and broadcast on the channel.
Sponsorship packages
Naming rights, hospitality, trophy presentation, prize cheque, pinned chat and sponsored thumbnails.
Arena, broadcast, social media and a 10-second side LED.
Arena, broadcast, social media and a 10-second side LED.